Beyond the Choir » How to pitch reporters | grassroots media & messaging tips pt. 1:
“To “pitch” a reporter or assignment editor on a news-worthy story is to call them up—typically after sending them a news release—and attempt to persuade them that they should come out (or send a reporter) and cover whatever you want them to cover (probably an upcoming event that you’re planning). A good pitch call is at least as important as sending a good news release. With a call, unlike a news release, you are creating a memory of a human-to-human interaction. It’s your opportunity to make a strong impression so that when the reporter or editor goes into their morning or afternoon meeting—where they’re deciding which stories to cover—they are more likely to suggest covering your event.”
